With the relaunch of Gatorade.com, athletes and teams gained a new e-commerce hub to discover, customize, and purchase hydration products. The site features an immersive 3D customizer, expanded product offerings, and a modern UX optimized for exploration.

Fast Company honored Gatorade.com for excellence in both UX and overall innovation. The site blends storytelling, customization, and commerce in a seamless experience that meets the evolving needs of athletes and teams.

Gatorade.com was awarded Gold for Website/E-Commerce at the MUSE Awards. Work & Co led strategy, design, and front-end development, with AKDM supporting SEO and media. The redesign delivers a customizable experience across powders, pods, and more.

The Horizon Interactive Awards recognized Gatorade.com with Best of Category honors for its dynamic interface, athlete-focused UX, and robust commerce architecture.

The “Invasion #withGalaxy” campaign used immersive AR to bring the Star Wars universe to Samsung mobile users. The experience earned Bronze at Cannes Lions in the Mobile Technology category.

Merch Aid helped support independent artists and frontline workers with collaborative merch drops. ADC honored the work for both its mission and creative execution across categories.

Merch Aid won Gold in the Idea category at the ANDY Awards, recognizing the campaign’s fast, impactful response to the COVID-19 crisis through community-driven design.

Cannes Lions shortlisted Merch Aid in the Direct category for its ability to quickly mobilize a brand-driven creative response to real-world challenges through community partnerships.

The Clio Awards honored Merch Aid across three categories, applauding its branding, production design, and integration of fashion and social purpose.

D&AD recognized Merch Aid with a coveted Wood Pencil and a shortlist for its smart use of partnership-driven commerce to make an impact during a global crisis.

At The One Show, Merch Aid received multiple honors across design, innovation, social media, and ecommerce, recognizing its fast creative execution and meaningful impact.

Samsung’s 2020 holiday campaign was ranked among the Top 5 Most Effective Campaigns by Kantar, highlighting strong business outcomes and audience connection.

Our Universal Music Group artist platform earned recognition for revolutionizing how artists connect with their audiences. The platform integrated social features, exclusive content, and merchandise in a seamless experience that increased fan engagement by 60% and provided artists with new revenue streams during a challenging time for the music industry.

The “Invasion #withGalaxy” campaign was shortlisted twice at The One Show for its immersive digital execution and technical excellence.

R/GA’s internal Cube Award recognized meaningful contributions to team cohesion, mentorship, and an inclusive, collaborative workplace culture.

Samsung’s YouTube Director Mix campaign earned first place in Media Innovation, showcasing personalized video at scale and brilliant media planning that delivered business results.